Having a well-designed web site can usually be a key element to an actual property agent’s success. Nonetheless, not many brokers have the talent set wanted to design their very own websites from scratch. In gentle of that, AgentFire is devoted to offering brokers with customized web sites and done-for-you advertising and marketing merchandise that allow brokers test branding and positioning off of their to-do record. Behind the scenes, ATTOM is their knowledge companion serving to to make all of it attainable.
Beneath is a peek into how the 2 corporations work collectively to offer brokers with the instruments they should set themselves other than the group.
Realizing that Most Actual Property Web sites Look and Really feel the Identical
As of late, nearly all actual property brokers have a web site. Nonetheless, these web sites can usually go away so much to be desired. Most brokers go for the usual, cookie-cutter web site provided by their brokerage or a one-size-fits-all answer that’s included with their CRM system. Sadly, each choices do little to assist set them stand out.
“Most actual property web sites don’t actually do something for the agent when it comes to branding or, extra importantly, serving to to determine belief that the agent is an skilled of their native market,” says Max Nilsson, Normal Supervisor for AgentFire, an online design firm specializing in actual property content material. “They go away plenty of alternatives on the desk.”
In response to Nilsson, AgentFire’s founder, Nelson Quest, initially noticed his alternative when he provided to assist his father redesign his personal actual property web site. Quest shortly realized that this area of interest was rife for enchancment and determined to make actual property net design right into a profession. From there, it was solely a short while earlier than AgentFire hit the market.
Creating Hyper-Native Web sites that Set Brokers Aside
Since 2013, AgentFire has been giving actual property brokers the possibility to take cost of their branding by serving to them to create personalised web sites with an area focus. The corporate at present presents three ranges of web site customization, from ready-made templates to bespoke websites created by working one-on-one with an skilled net builder.
Nonetheless, what really units AgentFire other than different actual property net design corporations is their dedication to serving to brokers place themselves as native market consultants. Brokers who use their service are given entry to a wide range of tailor-made advertising and marketing merchandise that comprise helpful details about the agent’s goal farm areas for patrons.
“One among our hottest instruments is our neighborhood information,” explains Nilsson. “It’s meant to offer readers a snapshot of the realm. It reveals worthwhile neighborhood info, equivalent to factors of curiosity like faculties, transit stations, supermarkets, and retailers. There’s additionally demographic info and an area market report.”
For sellers, AgentFire’s websites additionally include the choice so as to add an prompt house valuation device, which permits them to get an prompt house worth estimate simply by placing of their handle, in addition to customizable touchdown pages that showcase their itemizing info.
Working with ATTOM to Supply the Knowledge they Want
Since a lot of the corporate’s enterprise mannequin is determined by having the ability to present brokers with related insights about their goal markets, the group at AgentFire knew that they must companion with a strong actual property knowledge supplier.
Though Nilsson admits that they initially had been a number of completely different suppliers, he says that they in the end selected to work with ATTOM due to the freshness of the information out there.
AgentFire makes use of ATTOM’s property knowledge API to offer on-demand demographic and faculty knowledge, in addition to details about house gross sales and native market tendencies.
“It’s due to ATTOM that we’re in a position to create these hyper-local instruments for our consumer base, he says, “The datasets we get from them are all key elements to the neighborhood guides I discussed earlier.”
Nilsson and his group really feel that their relationship with ATTOM will proceed for the foreseeable future. Finally, a few components weigh of their resolution to remain put.
“The API is simple to work with and, at any time when there is a matter, ATTOM’s customer support is nice,” he explains, merely. “We have now no plans to change from ATTOM and, the truth is, we’re even buying further forms of knowledge from them.”
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