You’ve doubtless heard of ChatGPT and the net discussions surrounding its use. The AI-powered language instrument has been sparking conversations about the place and the way it may be used to make work extra environment friendly, and the mortgage enterprise is not any exception.
ChatGPT was launched in November 2022 by OpenAI. The instrument has been skilled on thousands and thousands of pages of writing courting from 2021 and earlier throughout the web. It makes use of AI and superior machine studying algorithms and knowledge to know text-based inquiries and prompts and generate a response primarily based on its learnings.
To place it in layman’s phrases: ChatGPT is a free on-line instrument you should utilize to generate writing. It’s not magic, however it may save customers time and effort — and within the ever-changing mortgage market, your time is extra beneficial than ever.
What can ChatGPT do for you?
The best worth the instrument has for LOs is content material creation. As an LO, you’re tasked with constructing and nurturing relationships, however you additionally should market your self — and advertising actually includes a whole lot of writing!
With ChatGPT, you’ll be able to enter prompts for quite a lot of advertising supplies and the instrument will output a response that mimics human speech patterns. The probabilities are limitless — when you want one thing written, ChatGPT can write it for you.
You might ask for a video script for TikTok or a YouTube video. You might use it for writing tweets or different social media posts. It might even draft an electronic mail e-newsletter and provide you with a topic line!
And when you’d fairly write your content material personally however battle to provide you with concepts every week, ChatGPT can provide you an inventory of potential subjects for content material.
As an LO, you’re within the enterprise of serving to individuals get into houses — writing advertising content material will not be your favourite a part of the job, and that’s OK. ChatGPT may also help take a part of these tasks off of your plate and offer you extra time in your day to foster relationships and work on different human-facing components of the job.
Issues to recollect
ChatGPT isn’t infallible.
In its growth, it was skilled utilizing 2021 knowledge, so it typically contains outdated or factually inaccurate info in its generated content material. It’s essential that anybody utilizing the instrument for writing deal with the generated materials as a primary draft that requires modifying and a eager eye for factual accuracy.
Customers of ChatGPT have additionally talked concerning the AI instrument’s lack of ability to provide you with actually unique content material, because it depends on already present content material to generate new materials. And it’s troublesome for it to supply content material that connects with readers emotionally in the identical manner that people can evoke emotions with their writing.
In the end, LOs utilizing ChatGPT ought to do not forget that it’s a instrument, not a magic wand. It could actually’t substitute for human decision-making or emotion in its generated content material, and any writing you generate utilizing the instrument ought to be appeared over earlier than publication.
Should you’re curious concerning the instrument, it’s value giving it a attempt — the time saved by producing “tough drafts” or content material concepts can nonetheless be beneficial for you and your corporation.
